Podcast News & Insights
CUMULUS MEDIA Podcast
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Press Releases
Bleav Joins the Cumulus Podcast Network
Cumulus Podcast Network to Feature More Than 300 Bleav Sports Shows Bleav Will Host Podcasts Showcasing Athletes from Every American Professional and Major College Sports Team NEW YORK, NY – May 3, 2023 – Cumulus Media (NASDAQ: CMLS) today announced the Bleav network has joined the Cumulus Podcast Network.
Cumulus Media Launches Mark Levin’s Official Podcast Channel on YouTube
New Platform Offers Fresh Daily Content and Special Archives NEW YORK, NY – February 27, 2023 – Cumulus Media (NASDAQ: CMLS) today announced the launch of the legendary talk radio host Mark Levin’s official podcast channel on YouTube, @marklevinshow (https://www.youtube.com/@marklevinshow).
Cumulus Media Introduces Rich Valdés America at Night
All-New Live Radio Broadcast “RICH VALD’ES AMERICA AT NIGHT” Airs Weeknights from 10 p.m. to 1 a.m.
In the News
P&G partners with women’s podcast network
Procter & Gamble is partnering with global leadership platform Seneca Women on a women-led podcast network and app.
CES 2020: Does Being A ‘Legacy’ Media Company Help Or Hurt Innovation?
That was just one of the questions Westwood One President and Cumulus Media EVP/Marketing Suzanne Grimes answered last week at a special Consumer Electronics Show “Innovation Series Summit” hosted by Shelly Palmer.
PAT MCAFEE TO RECEIVE THE 2020 TONY BRUNO AWARD
The Tony Bruno Award was introduced in 2019 by Barrett Sports Media to recognize a national sports media personality who has expanded their profile and cut thru the noise by offering a unique, unfiltered, and authentic approach.
Insights
Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities.
- Why are AM/FM radio and quick service restaurants made for each other? Most AM/FM radio ad impressions are generated by heavy QSR category users. The post Why AM/FM Radio And Quick Service Restaurants Are Made For Each Other first appeared on Westwood One.
- Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about – ad-supported audio. The post Edison’s “Share Of Ear” Q4 2023: Podcasts […]
- Nielsen’s just released Comparable Metrics from Q3 2023 reveals AM/FM radio continues to be America’s number one mass reach media. Among persons 18+, AM/FM radio out reaches social media, online video, TV/internet-connected devices, and TV. The post Nielsen: AM/FM Radio Expands Its Ratings Lead Over TV And Smashing AM/FM Radio’s Drive Time Myth first appeared […]
- Today’s business-to-business marketing environment is becoming increasingly competitive. With massive reach and multiple options to target valuable business decision makers, AM/FM radio and podcasts are the ideal platforms for the B2B category. The post AM/FM Radio And Podcasts Deliver Decision Makers For Business-To-Business Advertisers first appeared on Westwood One.
- This week on a webinar, Nielsen unveiled a bombshell study sure to catch the attention of political campaigns, media strategists, and political agencies. Nielsen matched a massive voter file to cross platform media use and found the early use of AM/FM radio generates significant voter reach growth, especially among undecided voters. The post New Nielsen […]
- For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023. The Fall 2023 Report highlights trends from prior studies and examines topics such as co-listening among parents with children, consumer reaction to podcast ads, and perceptions of […]
- Over the course of five years (from 2019-2023), the Cumulus Media | Westwood One Audio Active Group® has commissioned LeadsRx, a leader in measuring the impact of advertising on site traffic, to conduct 17 attribution studies for brands spanning a variety of categories. The post Yes, AM/FM Radio Attribution For Site Traffic And Search Can […]
- Major improvements and updates to Apple’s podcast app occur within the overall iOS operating system of the iPhone rather than Apple’s podcast app. An enhancement in the recent iOS 17 is the reduction in automatic downloads. The post Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators first appeared […]
- Peter Field’s latest blockbuster study released in the U.K. is called The Long and the Short of It – 10 Years On: Radio’s Enduring Role in Effectiveness. This consequential new study lays out hard evidence for how AM/FM radio drives significant lifts in market share, pricing power, sales, profits, and ROI. The post New Study: […]
- For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023. The Fall 2023 Report highlights trends from prior studies and examines topics such as co-listening among parents with children, consumer reaction to podcast ads, and […]