Insights

Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities. 

• Massive ABX Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth; Plus What Game Of Thrones Teaches Us About The Power Of Audio
  December 5, 2022
  To determine whether “sight, sound, and motion” trumps audio ads, ABX, the leader in syndicated advertising effectiveness, examined the largest head-to-head creative study of audio and video ads. The post Massive ABX Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth; Plus What Game Of Thrones Teaches Us […]
• Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report
  December 2, 2022
  This week the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2022 Report. The findings covered everything brands and advertisers need to know about podcast audiences, ad creative preferences, and the latest in watchable podcasts. The post Webinar Video: Cumulus Media And Signal […]
• Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report: Watching Podcasts Generates Advertising Attentiveness Greater Than Linear TV; Advertiser Use Of Podcasts Soars To Record Levels
  November 29, 2022
  For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. The Fall 2022 Report highlights trends from prior studies and examines new topics such as co-listening among parents with children and listener perceptions of brand […]
• Don’t Miss The Podcast Download Webinar Featuring Exclusive Podcast Insights Presented By Cumulus Media And Signal Hill Insights
  November 28, 2022
  This Wednesday, Cumulus Media and Signal Hill Insights will be presenting findings from the latest Podcast Download – Fall 2022 Report in an exclusive webinar. Don't miss your chance to sign up! The post Don’t Miss The Podcast Download Webinar Featuring Exclusive Podcast Insights Presented By Cumulus Media And Signal Hill Insights first appeared on […]
• Edison’s “Share Of Ear” Q3 2022: AM/FM Radio Streaming Listening Surges, Now 20% Bigger Than Ad-Supported Spotify And Pandora Combined, And Podcast Audiences Explode
  November 21, 2022
  Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Here are the findings of the just released Q3 2022 report. The post Edison’s “Share Of Ear” Q3 2022: AM/FM Radio Streaming Listening Surges, Now 20% Bigger Than Ad-Supported Spotify And Pandora Combined, And Podcast Audiences Explode […]
• Back To The Office: Marketers And Agencies Increase Commutes And Days In The Office But Still Lag Behind Average Americans Who Are Exposed More Frequently To Out-of-Home Advertising And AM/FM Radio Ads 
  November 14, 2022
  Two studies have revealed that despite growth in brand and agency commutes, the marketing industry is still working from home more than the average American. Compared to marketers and agencies, the average American is exposed more frequently to billboards, out-of-home advertising, and AM/FM radio ads. The post Back To The Office: Marketers And Agencies Increase […]
• Two Case Studies: AM/FM Radio And Podcasts Work For Pet Supplies Retailers
  November 7, 2022
  The Cumulus Media | Westwood One Audio Active Group® commissioned a series of Signal Hill Insights studies to measure the impact of two pet retailer campaigns. One was for a retailer’s network radio campaign and one was for a podcast campaign. Both studies revealed AM/FM radio and podcast advertising can generate a significant brand lift […]
• Audio Has A Prominent Role At The Association Of National Advertisers Masters Of Marketing Conference Where CMOs Demonstrated That Diverse And Emotional Creative Generate Powerful Sales Effect
  October 31, 2022
  Over 2,000 attendees were present last week in Orlando for the Masters of Marketing conference held by the Association of National Advertisers where they gathered to hear from the Chief Marketing Officers of some of the world’s most respected and innovative brands. The post Audio Has A Prominent Role At The Association Of National Advertisers […]
• Auto Aftermarket Retailers: Fifth Installment Of Category Study Reveals AM/FM Radio And Podcast Listeners, Do-It-Yourselfers, And Mega-Milers Are The Ideal Audiences To Target
  October 24, 2022
  The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct the fifth installment of a comprehensive auto aftermarket category study to determine the current state of America’s auto parts retailers. 810 auto parts shoppers were surveyed in June 2022. Here are the key findings. The post Auto Aftermarket Retailers: Fifth Installment Of […]
• Passive Job Seekers Outnumber Active Job Seekers Two To One; Companies Can Reach Them And Hiring Managers With Audio, The Soundtrack Of The American Worker
  October 17, 2022
  To analyze the national employment ecosystem and profile job seekers and hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in July 2022. 1,000 respondents were surveyed to explore the labor market. The post Passive Job Seekers Outnumber Active Job Seekers Two To One; Companies Can […]