Podcast News & Insights
Press Releases

Just Getting Started With Rich Eisen Launches Today On The Westwood One Podcast Network
Matthew McConaughey is the First Guest New Interview Show Focuses on the Path to Career Success NEW YORK, NY – MARCH 5, 2021 – CUMULUS MEDIA’s Westwood One, the largest audio network in the U.S., today introduces the new podcast, Just Getting Started with Rich Eisen.

OLYMPIC WRESTLING LEGEND KURT ANGLE LAUNCHES PODCAST ON WESTWOOD ONE – IT’S TRUE, IT’S DAMN TRUE
The Kurt Angle Show Drops Sunday on the Westwood One Podcast Network with Host Conrad Thompson NEW YORK, NY – FEBRUARY 11, 2020 – CUMULUS MEDIA’s Westwood One drops The Kurt Angle Show on Sunday with Olympic gold medalist Kurt Angle and veteran podcast host Conrad Thompson.

Brown Ambition Joins the Westwood One Podcast Network
Top-Ranked Personal Finance Podcast for Women and Marginalized Communities Drops Today NEW YORK, NY – February 10, 2021 – CUMULUS MEDIA’s Westwood One welcomes Brown Ambition, a weekly podcast about juggling life, career, and building wealth, to the Westwood One Podcast Network.
In the News
P&G partners with women’s podcast network
Procter & Gamble is partnering with global leadership platform Seneca Women on a women-led podcast network and app.
CES 2020: Does Being A ‘Legacy’ Media Company Help Or Hurt Innovation?
That was just one of the questions Westwood One President and Cumulus Media EVP/Marketing Suzanne Grimes answered last week at a special Consumer Electronics Show “Innovation Series Summit” hosted by Shelly Palmer.
PAT MCAFEE TO RECEIVE THE 2020 TONY BRUNO AWARD
The Tony Bruno Award was introduced in 2019 by Barrett Sports Media to recognize a national sports media personality who has expanded their profile and cut thru the noise by offering a unique, unfiltered, and authentic approach.
Insights
Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities.
- Independent data analysis agency Colourtext and Radiocentre, the UK commercial AM/FM radio industry group, recently released the biggest and most comprehensive AM/FM radio ad effectiveness report in the world. Big Audio Datamine encompasses 1,002 campaigns for 463 brands covering 14 sectors. The post Big Audio Datamine: World’s Largest AM/FM Radio Ad Effectiveness Study Reveals AM/FM […]
- This season, NFL Thursday Night Football will be on Amazon Prime Video and no longer on a broadcast TV or cable network. To determine the degree of awareness that Amazon Prime Video will be the exclusive home of Thursday Night Football, the Cumulus Media | Westwood One Audio Active Group® commissioned a national study from […]
- In support of the growth in the pharma category, the Cumulus Media | Westwood One Audio Active Group® now has access to a new capability for pharmaceutical brands developed with data from Swoop, the precision healthcare marketing experts, and Nielsen that will allow data-driven targeting. The post Cumulus Media Pioneers Swoop Data-Driven Targeting For Broadcast […]
- The Cumulus Media | Westwood One Audio Active Group® has tested hundreds of audio ads over the years working with the leading experts in creative testing. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants, have been combined to form Cumulus Media | Westwood One Audio Active Group®’s […]
- Two new studies measuring national AM/FM radio campaigns for the recently completed 2022 tax season reveal AM/FM radio is the ideal media platform for tax preparation services and generates significant impact. Here are the key findings. The post New Studies: AM/FM Radio Is Ideal For Tax Preparation Services As AM/FM Radio Listeners Spend More Than […]
- Last week, Nielsen released the latest issue of Audio Today 2022: How America Listens. In the report, Nielsen profiles how Americans use broadcast AM/FM radio, podcasts, streaming, and satellite audio. The post Nielsen Audio Today Key Takeaways: AM/FM Radio Is At The Center Of The Audio Universe With Massive Reach, Delivering Consumers That Spend On […]
- The number of times podcast listeners hear an ad campaign is soaring. According to Podsights, the leading podcast attribution measurement firm, average podcast ad frequency has doubled in the past year, reducing podcast conversions. Here are three solutions to the podcast ad frequency problem. The post Three Solutions To The Podcast Ad Frequency Problem: “Remind […]
- Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. The Q1 2022 report provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and […]
- The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a national brand awareness study of online sports betting brands. 1,252 adults 21+ were surveyed in February 2022. 483 respondents were from states that have legalized sports betting and 769 respondents were from states that have not. The findings were compared to […]
- Pharmaceutical brands have discovered network radio. According to a Miller Kaplan network radio ad spend analysis, 2021’s pharmaceutical ad spend of $126 million was up 2.5X, skyrocketing from 2018’s $49 million. The post AM/FM Radio Drives Results For Pharmaceutical Brands: Multiple Case Studies Reveal AM/FM Radio Drives Incremental Reach And Action, Grows Share Of Voice, […]