Insights

Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities. 

• Reach Future Subaru Buyers On AM/FM Radio, The Medium Subaru Drivers Listen To Most
  June 10, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to JD Power, the Subaru brand has extraordinary customer loyalty. Given these loyalty levels, it’s crucial for Subaru Tier 1 and Tier 2 and dealer media plans to reach current Subaru owners. Just […]
• How Many Ads Should A Radio Station Run? Cumulus Media | Westwood One And RAB Reveals Guidelines
  June 8, 2026
  The Radio Advertising Bureau (RAB) fields questions daily regarding research, best practices, promotional ideas, and more. One of the most frequently asked questions is, “How many ads should I run per week?” The answer always starts with, “That depends. What is your goal?” The post How Many Ads Should A Radio Station Run? Cumulus Media | Westwood […]
• Reach Future Toyota Buyers On AM/FM Radio, The Medium Toyota Drivers Listen To Most
  June 3, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to JD Power, the Toyota brand has significant customer loyalty. Given this loyalty level, it’s crucial for Toyota Tier 1 and Tier 2 and dealer media plans to reach current Toyota owners. Just […]
• The End Of The Click: AI Overviews In Search Sharply Reduce Traffic; If Your Business Depends On Paid Search, It’s Time To Build Your Brand
  June 1, 2026
  Google’s AI Overview is a year old and has generated sharp reductions in organic and paid search clicks. Advertisers must prioritize top of funnel advertising so they can “be known before they’re needed.” The post The End Of The Click: AI Overviews In Search Sharply Reduce Traffic; If Your Business Depends On Paid Search, It’s […]
• Reach Future Kia Buyers On AM/FM Radio, The Medium Kia Drivers Listen To Most
  May 27, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to U.S. News, Kia's 54.1% loyalty rate made it one of the most highly retained brands in the industry, ranking just behind Subaru (55.4%) and Honda (54.6%). Kia’s brand loyalty rate of 54% […]
• What Henkle’s Ace Hardware Of Joplin, Missouri Can Teach Marketers About How Advertising Really Works: Be Known Before You’re Needed
  May 26, 2026
  To understand the magnitude of the brand Henkle’s Ace Hardware built with long-term advertising on AM/FM radio, the Cumulus Media | Westwood One Audio Active Group® commissioned Quantilope to conduct a study of 150 consumers in Joplin, Missouri in January 2026. The post What Henkle’s Ace Hardware Of Joplin, Missouri Can Teach Marketers About How […]
• Reach Future Jeep Buyers On AM/FM Radio, The Medium Jeep Drivers Listen To Most
  May 20, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. Jeep boasts a strong, cult-like following with a high "brand intimacy" score (often ranking #2 among automotive brands in emotional connection studies). Jeep’s brand loyalty rate of around 43%-51% means 4 to 5 of […]
• New Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen Of The Road And the Soundtrack Of The American Worker
  May 18, 2026
  Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand-new Advertiser Perceptions study of 301 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 1-13, 2026 and the results were compared to eight prior Advertiser Perceptions […]
• Reach Future Hyundai Buyers On AM/FM Radio, The Medium Hyundai Drivers Listen To Most
  May 13, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to S&P Global Mobility data, the U.S. auto industry has a 51% loyalty rate, meaning 5 in 10 customers returning to the market buy the same brand they own. This is based on […]
• Frustrated Outdoor Advertiser Solves Placement Issue With AM/FM Radio Listening Heatmap From Xperi’s DTS AutoStage
  May 11, 2026
  A major outdoor advertiser was upset. All the billboard inventory they desired at key highway locations was sold out. AM/FM radio to the rescue. The advertiser moved their sizable outdoor budget to AM/FM radio including Quu AM/FM radio in-dash visual ad units. The post Frustrated Outdoor Advertiser Solves Placement Issue With AM/FM Radio Listening Heatmap […]