Podcast News & Insights
CUMULUS MEDIA Podcast
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Press Releases
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Cumulus Media Welcomes the Candy Valentino Show to the Cumulus Podcast Network
NEW YORK, NY – May 8, 2024 – Cumulus Media (NASDAQ: CMLS) today announced The Candy Valentino Show has joined the Cumulus Podcast Network.
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The Ed Mylett Show Joins the Cumulus Podcast Network
Top Performance and Mindset Coach Drops New Episodes Each Tuesday and Thursday NEW YORK, NY – January 3, 2024 – Cumulus Media (NASDAQ: CMLS) today announced that The Ed Mylett Show will join the Cumulus Podcast Network.
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Biggerpockets Podcast Network Moves to Cumulus
Six Leading Real Estate Investing Podcasts Join the Cumulus Podcast Network Network Includes #1-Ranked BiggerPockets Real Estate Podcast NEW YORK, NY – December 21, 2023 – Cumulus Media (NASDAQ: CMLS) today announced that the podcasts from BiggerPockets, the leading network and community in the real estate investing space, join the Cumulus Podcast Network.
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Bleav Joins the Cumulus Podcast Network
Cumulus Podcast Network to Feature More Than 300 Bleav Sports Shows Bleav Will Host Podcasts Showcasing Athletes from Every American Professional and Major College Sports Team NEW YORK, NY – May 3, 2023 – Cumulus Media (NASDAQ: CMLS) today announced the Bleav network has joined the Cumulus Podcast Network.
Insights
Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities.
- Through the first half of 2024, online home improvement purchases have reached an all-time high representing nearly 29% of all purchases, according to a study by Open Brand for the Home Improvement Research Institute. Current online home improvement purchases have even surpassed the 2020 pandemic era. The post Wayfair’s Campaign Reach Explodes With A Reallocation From […]
- Contrary to the myth that Media Mix Modeling hates AM/FM radio, Nielsen reveals AM/FM radio consistently ranks as a top tier medium for return on investment, ahead of streaming audio. The post Think Media Mix Modeling Hates AM/FM Radio? Think Again! AM/FM Radio Is A Top ROI Generator According to 2,857 Nielsen MMM Studies first […]
- In a series of private meetings with customers, Nielsen has revealed potential plans to enhance the way it generates average quarter-hour audiences in the 48 markets which utilize the Portable People Meter. Crediting to AM/FM radio listening in local PPM markets will increase by +24%. For national marketers and media agencies, the expected impact in […]
- How does a brand generate incremental reach to grow sales without increasing the budget? Two brands, a meal kit firm and a subscription management app, were measured by the Harris Poll Brand Tracker and analyzed using media plan optimizations via Nielsen Media Impact to determine how to resume growth without increasing media budgets. The post […]
- The Cumulus Media | Westwood One Audio Active Group® fielded a series of studies to measure the impact of multiple tax preparation services’ AM/FM radio campaigns in 2024. The post AM/FM Radio Powers Tax Preparation Brand Advertising Effectiveness According To Four New Studies; Despite Spending 12X On TV Versus AM/FM Radio, Brand Familiarity Is Greater Among […]
- Using data from research leaders Nielsen, Maru, and Edison Research, we disprove eight of the biggest misperceptions brands hold about AM/FM radio. The post Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio first appeared on Westwood One.
- For the last ten years, Edison Research’s quarterly “Share of Ear” study has been the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis of the just released Q2 2024 data focuses on what advertisers care […]
- According to a brand-new season-long Nielsen analysis of Portable People Meter tuning for the 2023-2024 season, a total of 64 million people listen to the NFL on Westwood One. The post 64 Million Fans Will Listen To The NFL On Westwood One and Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience first […]
- The Cumulus Media | Westwood One Audio Active Group® presented a keynote last Thursday along with Amplifi Media and System1. The topic of the discussion was “Unleashing the Power of Effective Audio Promos” and included findings from a study conducted in partnership with Knit, a survey platform that collects video responses. The post New Knit […]
- New consumer studies commissioned by the Cumulus Media | Westwood One Audio Active Group® find audio listeners are the engine of home improvement sales and reveal media strategies that can optimize impact. The post Home Improvement: New Studies Reveal Audio Is Sales Engine Of The Category first appeared on Westwood One.