Insights

Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities. 

• Reach Future Jeep Buyers On AM/FM Radio, The Medium Jeep Drivers Listen To Most
  May 20, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. Jeep boasts a strong, cult-like following with a high "brand intimacy" score (often ranking #2 among automotive brands in emotional connection studies). Jeep’s brand loyalty rate of around 43%-51% means 4 to 5 of […]
• New Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen Of The Road And the Soundtrack Of The American Worker
  May 18, 2026
  Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand-new Advertiser Perceptions study of 301 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 1-13, 2026 and the results were compared to eight prior Advertiser Perceptions […]
• Reach Future Hyundai Buyers On AM/FM Radio, The Medium Hyundai Drivers Listen To Most
  May 13, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to S&P Global Mobility data, the U.S. auto industry has a 51% loyalty rate, meaning 5 in 10 customers returning to the market buy the same brand they own. This is based on […]
• Frustrated Outdoor Advertiser Solves Placement Issue With AM/FM Radio Listening Heatmap From Xperi’s DTS AutoStage
  May 11, 2026
  A major outdoor advertiser was upset. All the billboard inventory they desired at key highway locations was sold out. AM/FM radio to the rescue. The advertiser moved their sizable outdoor budget to AM/FM radio including Quu AM/FM radio in-dash visual ad units. The post Frustrated Outdoor Advertiser Solves Placement Issue With AM/FM Radio Listening Heatmap […]
• Reach Future Ford Buyers On The Medium Ford Drivers Listen To Most: AM/FM Radio
  May 6, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to S&P Global Mobility data, Ford has a 59% loyalty rate, meaning nearly 6 in 10 customers returning to the market bought another Ford. Ford's truck loyalty is even higher, with the 2025 […]
• Programmatic Audio Buying Soars To Record Highs, According To New Advertiser Perceptions Study
  May 4, 2026
  A series of recent studies from Advertiser Perceptions reveals programmatic audio has grown significantly. The post Programmatic Audio Buying Soars To Record Highs, According To New Advertiser Perceptions Study first appeared on Westwood One.
• Reach Future Chevrolet Buyers On The Medium Chevy Drivers Listen To Most: AM/FM Radio
  April 29, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. Reynolds and Reynolds reports Chevrolet ranks 9th of 39 brands with a loyalty rate of 46%. A recent study by S&P Mobility reveals General Motors is number one for multi-brand loyalty with an outstanding […]
• Creative Best Practices Handbook: Best Practices From Marketing Effectiveness Leaders And Advertising Measurement Firms
  April 27, 2026
  The Cumulus Media | Westwood One Audio Active Group® has tested hundreds of audio ads over the years working with the leading experts in creative testing: ABX, Veritonic, and System1. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants like Les Binet, Peter Field, Alice Sylvester, Byron Sharp, […]
• Honda Drivers Listen Most To AM/FM Radio
  April 22, 2026
  To build an auto dealer brand, one must target current brand owners and those who drive the competition. Among mass market auto brands, JD Power reports Honda has the second highest loyalty rate of 55%. Among mass market SUV brands, Honda ranks highest for the second consecutive year with a 62% loyalty rate, according to […]
• AI Best Practices For Local Advertisers Using Artificial Intelligence To Inform Media Planning
  April 20, 2026
  Artificial intelligence (AI) platforms offer new ways to find information and solve problems. However, AI does not work the same as a Google search. AI requires specific methods of searching, especially when used by local advertisers to inform their media plans and buying decisions. The post AI Best Practices For Local Advertisers Using Artificial Intelligence […]