Podcast News & Insights
CUMULUS MEDIA Podcast
Download Spring 2024 Report
Press Releases
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Cumulus Media Welcomes the Candy Valentino Show to the Cumulus Podcast Network
NEW YORK, NY – May 8, 2024 – Cumulus Media (NASDAQ: CMLS) today announced The Candy Valentino Show has joined the Cumulus Podcast Network.
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The Ed Mylett Show Joins the Cumulus Podcast Network
Top Performance and Mindset Coach Drops New Episodes Each Tuesday and Thursday NEW YORK, NY – January 3, 2024 – Cumulus Media (NASDAQ: CMLS) today announced that The Ed Mylett Show will join the Cumulus Podcast Network.
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Biggerpockets Podcast Network Moves to Cumulus
Six Leading Real Estate Investing Podcasts Join the Cumulus Podcast Network Network Includes #1-Ranked BiggerPockets Real Estate Podcast NEW YORK, NY – December 21, 2023 – Cumulus Media (NASDAQ: CMLS) today announced that the podcasts from BiggerPockets, the leading network and community in the real estate investing space, join the Cumulus Podcast Network.
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Bleav Joins the Cumulus Podcast Network
Cumulus Podcast Network to Feature More Than 300 Bleav Sports Shows Bleav Will Host Podcasts Showcasing Athletes from Every American Professional and Major College Sports Team NEW YORK, NY – May 3, 2023 – Cumulus Media (NASDAQ: CMLS) today announced the Bleav network has joined the Cumulus Podcast Network.
Insights
Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities.
- The celebration of Thanksgiving and Black Friday this week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention. The post AM/FM Radio Delivers Results For Retailers This Holiday Season first appeared on Westwood One.
- For the last ten years, Edison Research’s quarterly “Share of Ear” study has been the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Each report is based on a four-quarter rolling average. The most recent Q3 2024 […]
- Click here to view an 11-minute video of the key findings. Click here to download a PDF of the slides. The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct the sixth annual auto aftermarket category study to determine the current state of America’s auto parts retailers. The post Auto Aftermarket Retailers: […]
- Looking to jump-start your 2025 media plans with a mass reach platform of super engaged NFL fans? Look no further than NFL postseason coverage on Westwood One beginning on Saturday, January 11th with Super Wild Card Weekend. The post Kick Off Your 2025 Media Plans With The 30 Million NFL Postseason Listening Audience Exclusively On […]
- What is the latest on the state of media agency and marketer commuting patterns? Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews […]
- Through the first half of 2024, online home improvement purchases have reached an all-time high representing nearly 29% of all purchases, according to a study by Open Brand for the Home Improvement Research Institute. Current online home improvement purchases have even surpassed the 2020 pandemic era. The post Wayfair’s Campaign Reach Explodes With A Reallocation From […]
- Contrary to the myth that Media Mix Modeling hates AM/FM radio, Nielsen reveals AM/FM radio consistently ranks as a top tier medium for return on investment, ahead of streaming audio. The post Think Media Mix Modeling Hates AM/FM Radio? Think Again! AM/FM Radio Is A Top ROI Generator According to 2,857 Nielsen MMM Studies first […]
- In a series of private meetings with customers, Nielsen has revealed potential plans to enhance the way it generates average quarter-hour audiences in the 48 markets which utilize the Portable People Meter. Crediting to AM/FM radio listening in local PPM markets will increase by +24%. For national marketers and media agencies, the expected impact in […]
- How does a brand generate incremental reach to grow sales without increasing the budget? Two brands, a meal kit firm and a subscription management app, were measured by the Harris Poll Brand Tracker and analyzed using media plan optimizations via Nielsen Media Impact to determine how to resume growth without increasing media budgets. The post […]
- The Cumulus Media | Westwood One Audio Active Group® fielded a series of studies to measure the impact of multiple tax preparation services’ AM/FM radio campaigns in 2024. The post AM/FM Radio Powers Tax Preparation Brand Advertising Effectiveness According To Four New Studies; Despite Spending 12X On TV Versus AM/FM Radio, Brand Familiarity Is Greater Among […]