Podcast News & Insights
Press Releases
Just Getting Started With Rich Eisen Launches Today On The Westwood One Podcast Network
Matthew McConaughey is the First Guest New Interview Show Focuses on the Path to Career Success NEW YORK, NY – MARCH 5, 2021 – CUMULUS MEDIA’s Westwood One, the largest audio network in the U.S., today introduces the new podcast, Just Getting Started with Rich Eisen.
OLYMPIC WRESTLING LEGEND KURT ANGLE LAUNCHES PODCAST ON WESTWOOD ONE – IT’S TRUE, IT’S DAMN TRUE
The Kurt Angle Show Drops Sunday on the Westwood One Podcast Network with Host Conrad Thompson NEW YORK, NY – FEBRUARY 11, 2020 – CUMULUS MEDIA’s Westwood One drops The Kurt Angle Show on Sunday with Olympic gold medalist Kurt Angle and veteran podcast host Conrad Thompson.
Brown Ambition Joins the Westwood One Podcast Network
Top-Ranked Personal Finance Podcast for Women and Marginalized Communities Drops Today NEW YORK, NY – February 10, 2021 – CUMULUS MEDIA’s Westwood One welcomes Brown Ambition, a weekly podcast about juggling life, career, and building wealth, to the Westwood One Podcast Network.
In the News
P&G partners with women’s podcast network
Procter & Gamble is partnering with global leadership platform Seneca Women on a women-led podcast network and app.
CES 2020: Does Being A ‘Legacy’ Media Company Help Or Hurt Innovation?
That was just one of the questions Westwood One President and Cumulus Media EVP/Marketing Suzanne Grimes answered last week at a special Consumer Electronics Show “Innovation Series Summit” hosted by Shelly Palmer.
PAT MCAFEE TO RECEIVE THE 2020 TONY BRUNO AWARD
The Tony Bruno Award was introduced in 2019 by Barrett Sports Media to recognize a national sports media personality who has expanded their profile and cut thru the noise by offering a unique, unfiltered, and authentic approach.
Insights
Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities.
- The recently released Q1 2021 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, reveals that AM/FM radio adds significant audience to Pandora/Spotify, reaches consumers on the path to purchase, and is the most listened to ad-supported audio on smart speakers. The post Edison Research’s Q1 2021 “Share of Ear” […]
- To help in determining a path forward for advertisers as America emerges from the pandemic, CUMULUS MEDIA | Westwood One analyzed a recently released Nielsen study to uncover which media audiences have the greatest purchase propensity. The post As The Economy Recovers, The Travel, Auto, And Restaurant Industries Can Find “Ready To Go” Consumers With […]
- Nielsen's just-released April Portable People Meter data for the top 48 markets in the U.S. shows AM/FM radio's audience reach was the strongest since the start of the pandemic. The post With America Back On The Move And Vehicular Traffic Up, AM/FM Radio’s Surge In Listening Can Help Businesses Recover appeared first on Westwood One.
- This week the Cumulus Podcast Network presented a webinar highlighting key findings from CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report. The post Webinar Video: CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Spring 2021 Report appeared first on Westwood One.
- New data shows that AM/FM radio streaming represents a significant amount of total AM/FM radio listening and should always be a part of the media plan. The post Does Your AM/FM Radio Buy Include Streaming? It Should. New Audience Data Reveals AM/FM Radio Streaming Represents A Significant Amount Of Total AM/FM Radio Listening That Rivals […]
- CUMULUS MEDIA, in partnership with Signal Hill Insights, is excited to release CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report, a comprehensive evaluation incorporating several studies that examine podcast audience and advertiser trends over the past five years. The post CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 […]
- CUMULUS MEDIA | Westwood One analyzed Q1 2021 podcast advertising data from MediaRadar, the firm that tracks podcast advertising occurrences and spend. The analysis outlines what brands need to do to be big-time podcast advertisers. The post So You Want To Be A Big-Time Podcast Advertiser? New CUMULUS MEDIA | Westwood One Analysis Of MediaRadar […]
- To analyze the national employment ecosystem and profile the passive job seeker, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to field a study to explore changes in the labor market since the onset of the COVID-19 pandemic. The post As The Economy Recovers And The Labor Force Tightens, Passive Job Seekers Outnumber Active Job Seekers […]
- The television landscape is undergoing massive change as audience viewing habits shift from linear TV to ad-free streaming options. What does this mean for advertisers who have historically used TV in their media plans for mass reach? The post The State Of TV: Cord Cutting, Viewership Declines, And Older Audiences Mean Advertisers Need AM/FM Radio […]
- As the economy recovers and consumer confidence is restored, auto dealers have the opportunity to ramp up advertising efforts to sell cars. An AM/FM radio attribution report released by LeadsRx shows how AM/FM radio campaigns generate significant auto dealer website traffic. The post Let’s Roll: Why America’s Auto Dealers Need To Increase Their AM/FM Radio […]
