Podcast News & Insights
Cumulus Media & Signal Hill Insights’ Podcast Download – Spring 2026 Report
Insights
Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities.
- We’ve collected frequently heard media agency and marketer myths along with a just released August 2026 study from Advertiser Perceptions, the gold standard of advertiser/agency sentiment. Using data from research firms Nielsen (via Katz and the Radio Advertising Bureau), LeadsRx, and Edison Research, we disprove eight of the biggest misperceptions brands hold about AM/FM radio. […]
- Hurricane Isaias, the first hurricane of the 2026 Atlantic season, made landfall on the northern Gulf Coast late Friday, October 9th, 2026. The AM/FM radio markets of Mobile, Alabama and Pensacola and Panama City, Florida were right in the crosshairs of the storm. The storm continued inland, hitting Atlanta on Saturday, October 10th. DTS AutoStage […]
- The Cumulus Media | Westwood One Audio Active Group® recently commissioned two studies for an online gaming company running an AM/FM radio campaign in Westwood One’s NFL programming. The post Attribution and Brand Effect Studies Reveal Online Gaming NFL Campaign On Westwood One Generates High Brand Equity And Purchase Conversions first appeared on Westwood One.
- A new book and a brand-new study from two global experts in marketing effectiveness reveal that reaching a lot of people with advertising is crucial to growing your business. Their findings also crush a major advertising myth about waste that prevents revenue and profit growth. The post To Create Future Demand You Need Reach And […]
- A brand awareness study conducted across a number of categories in Springfield, Missouri reveals long running AM/FM radio campaigns have built significant brands with strong awareness and purchase intent. The post Springfield, Missouri Advertisers Understand What Madison Avenue Has Forgotten: Brands Need To Be Known Long Before They’re Needed first appeared on Westwood One.
- The Creator Effectiveness Playbook: How to Build Your Brand with Creators is a major new study from WPP Media, the creative testing firm System1, and TikTok. It offers outstanding insights and best practices for audio talent endorsements and host reads. The global study found that entertainment earns emotion and early branding gives the brand credit. […]
- Since COVID, advertising ROI has grown 4% but the profit driven by advertising has dropped by 11%, reports Les Binet, the world’s foremost authority on marketing effectiveness. These findings come from a brand-new study published by Les Binet and Will Davis called, Go Big Or Go Home: How Small Thinking is Killing Advertising and What […]
- Is it possible to measure the foot traffic impact of an AM/FM radio advertising campaign on a major retailer’s holiday promotion? If you are location analytics firm Placer.ai, the answer is yes! The post Placer.ai: AM/FM Radio Campaign Drives Significant Increase In Holiday Foot Traffic For A Major Retailer first appeared on Westwood One.
- A new study from Google and Tracksuit, the brand tracking firm, reveals “brand awareness drives share of search. Share of search growth precedes market share increases. The earlier you invest in brand, the greater the return. That’s not a feeling. That’s return on awareness." The post Want To Grow Market Share? Increasing Brand Awareness Drives […]
- A series of new studies jointly commissioned by Oxford Road, the world’s largest podcast advertising agency, and the Cumulus Media | Westwood One Audio Active Group®, find heavy audio listeners are much more likely to be familiar, interested in, and use AI for personal and work purposes. The studies also uncovered a “tale of two […]