Insights

Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities. 

• What Steve’s Pest Control Of Columbia, Missouri Can Teach Madison Avenue About How Advertising Really Works; The Secret: Be Known Before You’re Needed
  July 22, 2024
  To understand the magnitude of the brand Steve’s Pest Control built with long-term advertising on AM/FM radio, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study of 98 consumers in the Columbia-Jefferson City DMA in December 2023. The post What Steve’s Pest Control Of Columbia, Missouri Can Teach Madison […]
• Amazon Prime Day Is Powered By AM/FM Radio And Podcast Listeners; Plus, Why Retailers Should Give Audio A Starring Role In Holiday Media Plans
  July 15, 2024
  This week, Amazon will debut its 10th Prime Day event. From July 16 at 12:01 a.m. PDT through July 17, Prime members will get exclusive access to millions of deals. Since the inception of Amazon Prime Day, the audio audience has been the engine of e-commerce purchases. The post Amazon Prime Day Is Powered By AM/FM Radio […]
• YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report
  July 8, 2024
  In 2021, YouTube was the third most accessed destination for podcasts. In 2022, it tied Spotify as the platform used most among weekly podcast listeners. Now across three studies in 2023 and 2024, YouTube has pulled away from the pack and leads as the most used podcast audience platform in the U.S. The post YouTube’s […]
• Your Media Plan Has Streaming Music And Podcasts; Can You Check The Box On Audio? Not So Fast – Here’s Why
  July 1, 2024
  Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about – ad-supported audio. The post Your Media Plan Has Streaming Music And […]
• Veritone One And Signal Hill Insights Pharma Study: Facial Aesthetics Category Skews Young And AM/FM Radio And Podcasts Offer Exceptional Reach Among Patients And Prospects/Considerers
  June 24, 2024
  While pharma remains a leading category on network radio with consistent campaigns from brands such a Pfizer, AbbVie, Skyrizi, and Boehringer Ingelheim, a new study commissioned by Veritone One, a leading audio advertising agency, reveals new opportunities in the growing facial aesthetics segment. The Signal Hill Insights report finds AM/FM radio and podcasts are both […]
• Advertiser Perceptions: Advertisers Would Pay 16% Extra For In-Car Visual Displays That Sync To AM/FM Radio Ads
  June 17, 2024
  According to a May 2024 study of 305 national media agencies and advertisers conducted by Advertiser Perceptions, 80% of agencies and advertisers say they are interested in the ability to display visuals on in-car radio displays that sync to AM/FM radio ads. The post Advertiser Perceptions: Advertisers Would Pay 16% Extra For In-Car Visual Displays […]
• 5-Question Framework: How To Evaluate An Advertiser’s Position And The Ability Of A Media Vehicle To Scale
  June 10, 2024
  John Fix's talking points form the basis of a 5-Question Framework applied to audio that covers the multi-year journey at P&G to address the viability of audio advertising (network radio and podcasting). This framework can be applied to any media. The post 5-Question Framework: How To Evaluate An Advertiser’s Position And The Ability Of A […]
• Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report
  June 7, 2024
  Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2024 Report. The findings included insights on co-listening, consumption of back episodes, and YouTube's place in podcast discovery. The post Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 […]
• Podcast Consumption Is Undercounted Due To Co-Listening, According To The Latest Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report
  June 3, 2024
  For the twelfth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast consumers from April 19-24, 2024. Two studies are conducted annually. The Spring 2024 Report highlights trends from prior studies and examines topics such as co-listening, platform preference, content trends, […]
• 8 New Findings About The Podcast Audience From Cumulus Media’s 2024 Audioscape
  May 28, 2024
  Cumulus Media’s 2024 Audioscape report examines the latest podcast consumer trends from Edison Research’s Q4 2023 “Share of Ear” study and from Nielsen Scarborough’s Fall 2023 Podcast Buying Power report. The post 8 New Findings About The Podcast Audience From Cumulus Media’s 2024 Audioscape first appeared on Westwood One.