Podcast News & Insights
Press Releases
Just Getting Started With Rich Eisen Launches Today On The Westwood One Podcast Network
Matthew McConaughey is the First Guest New Interview Show Focuses on the Path to Career Success NEW YORK, NY – MARCH 5, 2021 – CUMULUS MEDIA’s Westwood One, the largest audio network in the U.S., today introduces the new podcast, Just Getting Started with Rich Eisen.
OLYMPIC WRESTLING LEGEND KURT ANGLE LAUNCHES PODCAST ON WESTWOOD ONE – IT’S TRUE, IT’S DAMN TRUE
The Kurt Angle Show Drops Sunday on the Westwood One Podcast Network with Host Conrad Thompson NEW YORK, NY – FEBRUARY 11, 2020 – CUMULUS MEDIA’s Westwood One drops The Kurt Angle Show on Sunday with Olympic gold medalist Kurt Angle and veteran podcast host Conrad Thompson.
Brown Ambition Joins the Westwood One Podcast Network
Top-Ranked Personal Finance Podcast for Women and Marginalized Communities Drops Today NEW YORK, NY – February 10, 2021 – CUMULUS MEDIA’s Westwood One welcomes Brown Ambition, a weekly podcast about juggling life, career, and building wealth, to the Westwood One Podcast Network.
In the News
P&G partners with women’s podcast network
Procter & Gamble is partnering with global leadership platform Seneca Women on a women-led podcast network and app.
CES 2020: Does Being A ‘Legacy’ Media Company Help Or Hurt Innovation?
That was just one of the questions Westwood One President and Cumulus Media EVP/Marketing Suzanne Grimes answered last week at a special Consumer Electronics Show “Innovation Series Summit” hosted by Shelly Palmer.
PAT MCAFEE TO RECEIVE THE 2020 TONY BRUNO AWARD
The Tony Bruno Award was introduced in 2019 by Barrett Sports Media to recognize a national sports media personality who has expanded their profile and cut thru the noise by offering a unique, unfiltered, and authentic approach.
Insights
Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities.
- The Westwood One 2021 Audioscape covers two major innovations in the audio space: podcasts and smart speakers. This week’s blog takes a closer look at the world of smart speakers. The post The Westwood One 2021 Audioscape: A Focus On Smart Speaker Ownership, Listening Trends, And Device Adoption appeared first on Westwood One.
- Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium. The post Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One […]
- Last week, Nielsen released the Spring 2021 Nationwide report. In addition, Nielsen is releasing the August 2021 Portable People Meter data from the top 50 markets. Both reports show strong recovery in AM/FM radio audiences. The post Nielsen Nationwide Spring 2021: AM/FM Radio Audience Recovery Continues As Audiences Surge +7% Versus Spring 2020 And Remain […]
- CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The findings, included in the Westwood One 2021 Audioscape, show that advertiser interest in podcasting is higher than ever. The post Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands appeared first on Westwood One.
- According to the just-released Westwood One NFL Listening Report, the NFL on Westwood One has mass reach and a desirable consumer audience. Here are more findings from the report. The post The NFL On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience, Plus The Power Of Westwood One’s NFL Audience […]
- According to the Westwood One 2021 Audioscape, the podcast audience is young, employed, educated and upscale. According to Edison Research’s Q2 2021 “Share of Ear,” they are also super fans of audio. The post The Westwood One 2021 Audioscape: Podcast Listeners Are Super Fans Of Audio appeared first on Westwood One.
- New data from the Westwood One 2021 Audioscape shows the podcast audience is young, employed, educated, and upscale. The post The Westwood One 2021 Audioscape: Who Are Podcast Listeners? appeared first on Westwood One.
- For the fourth year, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct an annual study of the auto aftermarket category to determine the current state of America’s auto parts retailers. The post Auto Aftermarket Retailers: The Impact Of Amazon And Why AM/FM Radio And Podcasts Are The Ideal Marketing Platforms For The Category appeared […]
- Advertiser Perceptions recently asked 305 brands and media agencies to indicate the percentage of sales contribution generated by six advertising elements. Here is how their perceptions measure up to reality. The post Perception Versus Reality: What Are The Key Drivers Of Sales Effect? appeared first on Westwood One.
- Some of the most successful AM/FM radio and podcast advertisers are B2B brands. Here are numerous case studies that prove AM/FM radio powers B2B brand lift and sales effect. The post AM/FM Radio Powers Business-To-Business Brand Lift and Sales Effect appeared first on Westwood One.
