Insights

Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities. 

• Reach Future Tesla Buyers On AM/FM Radio, The Medium Tesla Drivers Listen To Most
  June 29, 2026
  To build an auto brand one must target current brand owners as well as those who drive the competition. S&P Mobility reports Tesla boasts an exceptional automotive brand loyalty rate of 61.1%, meaning over 6 in 10 owners return to the Tesla brand for their next vehicle purchase. This purchase loyalty outpaces long-established automakers such […]
• Reach Future Nissan Buyers On AM/FM Radio, The Medium Nissan Drivers Listen To Most
  June 24, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. Approximately 40% to 43% of current Nissan owners choose to purchase another Nissan when acquiring their next new vehicle. The post Reach Future Nissan Buyers On AM/FM Radio, The Medium Nissan Drivers Listen To […]
• Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2026 Report
  June 22, 2026
  Last week, the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2026 Report. The findings included insights on awareness of podcasts on Netflix and smart TVs, the latest on consumer preference for watchable podcasts, and more. The post Webinar Video: Cumulus Media And […]
• Four Months After Netflix’s Podcast Launch, 62% Of The Weekly Podcast Audience Are Aware That Netflix Now Has Podcasts; The Smart TV Podcast Audience Grows 19% According To Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2026 Report
  June 18, 2026
  For the sixteenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained Quantilope to conduct an in-depth study of 600 weekly podcast consumers April 21st – 27th, 2026. Since 2017, two studies have been conducted annually. The Spring 2026 report highlights trends from prior studies and examines topics such as platform preference, the […]
• Reach Future General Motors Buyers On AM/FM Radio, The Medium GM Drivers Listen To Most
  June 15, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to customer satisfaction studies, the General Motors brand has significant customer loyalty. According to data from S&P Global Mobility, approximately 68% of current General Motors owners purchase or lease another new GM vehicle […]
• Reach Future Subaru Buyers On AM/FM Radio, The Medium Subaru Drivers Listen To Most
  June 10, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to JD Power, the Subaru brand has extraordinary customer loyalty. The post Reach Future Subaru Buyers On AM/FM Radio, The Medium Subaru Drivers Listen To Most first appeared on Westwood One.
• How Many Ads Should A Radio Station Run? Cumulus Media | Westwood One And RAB Reveals Guidelines
  June 8, 2026
  The Radio Advertising Bureau (RAB) fields questions daily regarding research, best practices, promotional ideas, and more. One of the most frequently asked questions is, “How many ads should I run per week?” The answer always starts with, “That depends. What is your goal?” The post How Many Ads Should A Radio Station Run? Cumulus Media | Westwood […]
• Reach Future Toyota Buyers On AM/FM Radio, The Medium Toyota Drivers Listen To Most
  June 3, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to JD Power, the Toyota brand has significant customer loyalty. Given this loyalty level, it’s crucial for Toyota Tier 1 and Tier 2 and dealer media plans to reach current Toyota owners. Just […]
• The End Of The Click: AI Overviews In Search Sharply Reduce Traffic; If Your Business Depends On Paid Search, It’s Time To Build Your Brand
  June 1, 2026
  Google’s AI Overview is a year old and has generated sharp reductions in organic and paid search clicks. Advertisers must prioritize top of funnel advertising so they can “be known before they’re needed.” The post The End Of The Click: AI Overviews In Search Sharply Reduce Traffic; If Your Business Depends On Paid Search, It’s […]
• Reach Future Kia Buyers On AM/FM Radio, The Medium Kia Drivers Listen To Most
  May 27, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to U.S. News, Kia's 54.1% loyalty rate made it one of the most highly retained brands in the industry, ranking just behind Subaru (55.4%) and Honda (54.6%). Kia’s brand loyalty rate of 54% […]