Insights

Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities. 

• 2024’s Top 5 Most Popular Cumulus Media | Westwood One Audio Active Group® Blog Posts
  December 16, 2024
  As 2024 comes to an end, we’re looking back at the blog posts that resonated the most. Here are our top 5 most popular audio insights posts of the year in descending order. The post 2024’s Top 5 Most Popular Cumulus Media | Westwood One Audio Active Group® Blog Posts first appeared on Westwood One.
• Screen Engine/ASI: Audio Is The Ideal Media Platform To Market Video Streaming Services
  December 9, 2024
  A series of tracking studies measuring American use of video services reveal podcasts and AM/FM radio are ideal marketing platforms for video streamers like Amazon Prime Video, Netflix, Paramount+, Hulu, and Disney+. Each quarter, Screen Engine/ASI, a leading market researcher for movie studios, video streamers, and TV networks, conducts a study of 2,000 Americans to […]
• Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2024 Report
  December 5, 2024
  Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2024 Report. The findings included insights on YouTube's place in podcast consumption and discovery, consumer preference for watchable podcasts, the importance of YouTube thumbnails, and more. The post Webinar Video: Cumulus Media And […]
• YouTube Expands Its Lead As The #1 Platform For Podcasts, According To Brand New Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2024 Report
  December 2, 2024
  In 2021, YouTube was the third most accessed destination for podcasts. In 2022, it tied Spotify as the platform used most among weekly podcast listeners. Now across two years’ worth of studies in 2023 and 2024, YouTube has pulled away from the pack and leads as the most used podcast audience platform in the U.S., […]
• AM/FM Radio Delivers Results For Retailers This Holiday Season
  November 25, 2024
  The celebration of Thanksgiving and Black Friday this week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention. The post AM/FM Radio Delivers Results For Retailers This Holiday Season first appeared on Westwood One.
• Edison Research’s Q3 2024 “Share Of Ear” Reveals AM/FM Radio is The Dominant Ad-Supported Audio Platform Across All Demographics; Plus Podcasts Hit Major Milestone Among Hispanics
  November 18, 2024
  For the last ten years, Edison Research’s quarterly “Share of Ear” study has been the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Each report is based on a four-quarter rolling average. The most recent Q3 2024 […]
• Auto Aftermarket Retailers: New Study Reveals Significant Recovery In Shopping, Spending, And Brand Perceptions; AM/FM Radio And Podcasts Are Ideal To Reach Auto Parts Shoppers
  November 11, 2024
  Click here to view an 11-minute video of the key findings. Click here to download a PDF of the slides. The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct the sixth annual auto aftermarket category study to determine the current state of America’s auto parts retailers. The post Auto Aftermarket Retailers: […]
• Kick Off Your 2025 Media Plans With The 30 Million NFL Postseason Listening Audience Exclusively On Westwood One
  November 4, 2024
  Looking to jump-start your 2025 media plans with a mass reach platform of super engaged NFL fans? Look no further than NFL postseason coverage on Westwood One beginning on Saturday, January 11th with Super Wild Card Weekend. The post Kick Off Your 2025 Media Plans With The 30 Million NFL Postseason Listening Audience Exclusively On […]
• New Back To The Office Study: Marketers, Agencies And Average Americans Now Have Similar Commuting Habits
  October 28, 2024
  What is the latest on the state of media agency and marketer commuting patterns? Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews […]
• Wayfair’s Campaign Reach Explodes With A Reallocation From Linear TV to AM/FM Radio; Home Improvement Online Shoppers Are Best Reached With AM/FM Radio And Podcasts
  October 21, 2024
  Through the first half of 2024, online home improve­ment pur­chas­es have reached an all-time high representing near­ly 29% of all purchases, according to a study by Open Brand for the Home Improvement Research Institute. Current online home improvement purchases have even surpassed the 2020 pandemic era. The post Wayfair’s Campaign Reach Explodes With A Reallocation From […]