Insights

Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities. 

• AM/FM Radio And Podcasts: Ideal Media Platforms For Cellular Service Providers
  December 1, 2025
  The “Big 3” cellular service providers (Verizon, T-Mobile, and AT&T) represent the majority of industry revenues and rely on AM/FM radio to build their brands and drive subscriber acquisition. The post AM/FM Radio And Podcasts: Ideal Media Platforms For Cellular Service Providers first appeared on Westwood One.
• AM/FM Radio Delivers Results For Retailers This Holiday Season
  November 24, 2025
  The celebration of Thanksgiving and Black Friday this week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention. The post AM/FM Radio Delivers Results For Retailers This Holiday Season first appeared on Westwood One.
• Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2025 Report
  November 21, 2025
  Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2025 Report. The findings included insights on YouTube's place in podcast consumption and discovery, consumer preference for watchable podcasts, and more. The post Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download […]
• Audio Remains The Primary Mode Of Podcast Consumption, Despite Growing Video Use; 92% Say They “Listen” To Podcasts, According To Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2025 Report
  November 17, 2025
  For the fifteenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained Quantilope to conduct an in-depth study of 603 weekly podcast consumers October 8th-21th 2025. Since 2017, two studies have been conducted annually. The Fall 2025 report highlights trends from prior studies and examines topics such as platform preference, content trends, advertiser […]
• WPP Media: Major New Sales Effect Study Reveals Digital Audio And AM/FM Radio Excel In Return On Advertising Spend
  November 10, 2025
  Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies.  The post WPP Media: Major New Sales Effect Study Reveals Digital Audio And AM/FM Radio Excel In Return On Advertising Spend first appeared on Westwood One.
• New Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road And The Soundtrack Of The American Worker
  November 3, 2025
  What is the latest on the state of media agency and marketer commuting patterns? What is the latest on the average American commute? The post New Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road And The Soundtrack Of The American Worker first appeared on Westwood One.
• Is Your Attribution Tanking And Brand Lift Weak? Creative Is The Issue; You Need To “Brand Early And Often”!
  October 27, 2025
  What to do when media campaign measurement reveals weak website traffic or meager brand lift? Blame the media plan or media vendors?  Most often, creative is the issue and your campaign is failing to “brand early and often.” The post Is Your Attribution Tanking And Brand Lift Weak? Creative Is The Issue; You Need To […]
• Case Study: Pharmaceutical Brand AM/FM Radio Campaign Generates Growth In Familiarity, Brand Consideration, And Usage; While TV Spend Is 7X AM/FM Radio, Brand Equity Among Heavy TV Viewers Erodes
  October 20, 2025
  A new study from the Harris Poll Brand Tracker reveals an over-the-counter (OTC) brand from a major pharmaceutical marketer experienced strong results from their 2025 AM/FM radio campaign. Among heavy AM/FM radio listeners, the brand experienced significant growth in awareness, brand favorability, consideration, and usage. The post Case Study: Pharmaceutical Brand AM/FM Radio Campaign Generates […]
• Your Audio Ad Is Horrible; Here’s How To Fix It
  October 13, 2025
  The host of your favorite podcast or radio show launches into an ad. You love the host. She has your attention. You want to support sponsors of the podcast to keep the show going. You are bewildered by massive lists of features and benefits. You’re not sure who the ad is for. More features. More […]
• Marketing Effectiveness Firm Effie Names AM/FM Radio And Podcasts “Super Touchpoints,” Media That Create Immediate Sales And Lasting Brand Effects
  October 6, 2025
  A major new study from Effie released this year at the prestigious Cannes Advertising Festival named AM/FM radio and podcasts as deserving of the “Super Touchpoints” effectiveness honor. The post Marketing Effectiveness Firm Effie Names AM/FM Radio And Podcasts “Super Touchpoints,” Media That Create Immediate Sales And Lasting Brand Effects first appeared on Westwood One.