Insights

Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities. 

• WPP Media: Major New Sales Effect Study Reveals Digital Audio And AM/FM Radio Excel In Return On Advertising Spend
  November 10, 2025
  Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies.  The post WPP Media: Major New Sales Effect Study Reveals Digital Audio And AM/FM Radio Excel In Return On Advertising Spend first appeared on Westwood One.
• New Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road And The Soundtrack Of The American Worker
  November 3, 2025
  What is the latest on the state of media agency and marketer commuting patterns? What is the latest on the average American commute? The post New Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road And The Soundtrack Of The American Worker first appeared on Westwood One.
• Is Your Attribution Tanking And Brand Lift Weak? Creative Is The Issue; You Need To “Brand Early And Often”!
  October 27, 2025
  What to do when media campaign measurement reveals weak website traffic or meager brand lift? Blame the media plan or media vendors?  Most often, creative is the issue and your campaign is failing to “brand early and often.” The post Is Your Attribution Tanking And Brand Lift Weak? Creative Is The Issue; You Need To […]
• Case Study: Pharmaceutical Brand AM/FM Radio Campaign Generates Growth In Familiarity, Brand Consideration, And Usage; While TV Spend Is 7X AM/FM Radio, Brand Equity Among Heavy TV Viewers Erodes
  October 20, 2025
  A new study from the Harris Poll Brand Tracker reveals an over-the-counter (OTC) brand from a major pharmaceutical marketer experienced strong results from their 2025 AM/FM radio campaign. Among heavy AM/FM radio listeners, the brand experienced significant growth in awareness, brand favorability, consideration, and usage. The post Case Study: Pharmaceutical Brand AM/FM Radio Campaign Generates […]
• Your Audio Ad Is Horrible; Here’s How To Fix It
  October 13, 2025
  The host of your favorite podcast or radio show launches into an ad. You love the host. She has your attention. You want to support sponsors of the podcast to keep the show going. You are bewildered by massive lists of features and benefits. You’re not sure who the ad is for. More features. More […]
• Marketing Effectiveness Firm Effie Names AM/FM Radio And Podcasts “Super Touchpoints,” Media That Create Immediate Sales And Lasting Brand Effects
  October 6, 2025
  A major new study from Effie released this year at the prestigious Cannes Advertising Festival named AM/FM radio and podcasts as deserving of the “Super Touchpoints” effectiveness honor. The post Marketing Effectiveness Firm Effie Names AM/FM Radio And Podcasts “Super Touchpoints,” Media That Create Immediate Sales And Lasting Brand Effects first appeared on Westwood One.
• Q2 2025 Edison “Share Of Ear”: YouTube Music’s Fantastical Audience Claims Far Exceed Audience Reality
  September 29, 2025
  Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. The post Q2 2025 Edison “Share Of Ear”: YouTube Music’s Fantastical Audience Claims Far Exceed Audience Reality first appeared […]
• Audio, The Soundtrack Of The American Worker, Is The Ideal Platform For Reaching Hiring Decision Makers
  September 22, 2025
  To profile hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in December 2024. 1,000 respondents were surveyed to explore the labor market. The post Audio, The Soundtrack Of The American Worker, Is The Ideal Platform For Reaching Hiring Decision Makers first appeared on Westwood One.
• Nielsen Spring 2025 Total U.S. AM/FM Radio Audiences Up +6%; Weekends Grow +9%
  September 16, 2025
  Network radio advertisers transact on Nielsen’s national audience service called “Nielsen Nationwide.” Nielsen has just released the Spring 2025 (April-May-June) Nationwide study of total listening in the United States. The post Nielsen Spring 2025 Total U.S. AM/FM Radio Audiences Up +6%; Weekends Grow +9% first appeared on Westwood One.
• New NFL Case Study: A Major Brand Generates A Massive Reach Of 23.8 Million Listeners On Westwood One
  September 15, 2025
  With the NFL season in full swing, a never-before conducted study has been released revealing the power of the NFL to drive stunning levels of reach for marketers. The post New NFL Case Study: A Major Brand Generates A Massive Reach Of 23.8 Million Listeners On Westwood One first appeared on Westwood One.