Podcast News & Insights

CUMULUS MEDIA Podcast
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Press Releases
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Cumulus Media Welcomes the Candy Valentino Show to the Cumulus Podcast Network
NEW YORK, NY – May 8, 2024 – Cumulus Media (NASDAQ: CMLS) today announced The Candy Valentino Show has joined the Cumulus Podcast Network.
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The Ed Mylett Show Joins the Cumulus Podcast Network
Top Performance and Mindset Coach Drops New Episodes Each Tuesday and Thursday NEW YORK, NY – January 3, 2024 – Cumulus Media (NASDAQ: CMLS) today announced that The Ed Mylett Show will join the Cumulus Podcast Network.
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Biggerpockets Podcast Network Moves to Cumulus
Six Leading Real Estate Investing Podcasts Join the Cumulus Podcast Network Network Includes #1-Ranked BiggerPockets Real Estate Podcast NEW YORK, NY – December 21, 2023 – Cumulus Media (NASDAQ: CMLS) today announced that the podcasts from BiggerPockets, the leading network and community in the real estate investing space, join the Cumulus Podcast Network.
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Bleav Joins the Cumulus Podcast Network
Cumulus Podcast Network to Feature More Than 300 Bleav Sports Shows Bleav Will Host Podcasts Showcasing Athletes from Every American Professional and Major College Sports Team NEW YORK, NY – May 3, 2023 – Cumulus Media (NASDAQ: CMLS) today announced the Bleav network has joined the Cumulus Podcast Network.
Insights
Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities.
- Any consideration of an NFL investment should include Westwood One’s exclusive audio play-by-play coverage of approximately 100 primetime games. Westwood One is the exclusive network radio partner to the NFL since 1987, featuring regular and post-season NFL football, including the playoffs and the Super Bowl. All primetime broadcasts will also be available on the newly […]
- A new study reveals while tennis tournament reports and updates are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The AM/FM radio audience for tennis coverage is affluent and employed, passionate about sports, tennis engaged, and in the market for wide array of major purchases. The post Tennis […]
- Over the last six years, the Cumulus Media | Westwood One Audio Active Group® has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors. The findings reveal that marketers vastly understate the sales effect of creative and overestimate the impact of targeting. The post Marketers […]
- Marketing decisions can be difficult during periods of economic uncertainty. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales. The post Seven Marketing Strategies For An Uncertain Economy: How A Focus On Emotional Campaigns And A Budget Shift To […]
- One of the most frequently asked questions the Radio Advertising Bureau receives on audio creative involves wear-out. Wear-out is defined as the point where creative testing declines from its peak due to message frequency fatigue. To explore whether wear-out is an issue, the Radio Advertising Bureau commissioned a study from ABX Advertising Benchmark Index, a […]
- Last week, Edison Research released their annual Infinite Dial study. When Edison Research started the Infinite Dial Study in 1998, the goal was to understand how Americans use emerging forms of audio and new media. In the first 1998 study, a tiny number of consumers had ever tried audio streaming over a dial-up connection. 27 […]
- A local advertiser recently asked for the “business case for AM/FM radio advertising.” Over the last ten years, a vast array of marketing science studies have documented how AM/FM radio advertising can build local businesses and national brands. The post The Business Case for AM/FM Radio Advertising: Be Known Before You’re Needed first appeared on […]
- Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about – ad-supported audio. The post Edison Research’s “Share of Ear” Q4 2024: […]
- Nielsen has released all January 2025 Nielsen Portable People Meter markets (except for West Palm Beach). There are significant increases in listening across demographics and time periods. The post Nielsen Portable People Meter AM/FM Radio Audiences: Significant Growth in Drive Times, Weekends, and Younger Demographics; Format Shares Are Stable first appeared on Westwood One.
- Pierre Bouvard sits down with Steve Goldstein, Founder/CEO of Amplifi Media, to discuss the dynamics of ad spending, the obstacles standing in podcasting's way, and the strategies that could unlock its full potential. The post How Podcasting Reaches $5 Billion first appeared on Westwood One.