Insights

Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities. 

• Marketing Effectiveness Firm Effie Names AM/FM Radio And Podcasts “Super Touchpoints,” Media That Create Immediate Sales And Lasting Brand Effects
  October 6, 2025
  A major new study from Effie released this year at the prestigious Cannes Advertising Festival named AM/FM radio and podcasts as deserving of the “Super Touchpoints” effectiveness honor. The post Marketing Effectiveness Firm Effie Names AM/FM Radio And Podcasts “Super Touchpoints,” Media That Create Immediate Sales And Lasting Brand Effects first appeared on Westwood One.
• Q2 2025 Edison “Share Of Ear”: YouTube Music’s Fantastical Audience Claims Far Exceed Audience Reality
  September 29, 2025
  Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. The post Q2 2025 Edison “Share Of Ear”: YouTube Music’s Fantastical Audience Claims Far Exceed Audience Reality first appeared […]
• Audio, The Soundtrack Of The American Worker, Is The Ideal Platform For Reaching Hiring Decision Makers
  September 22, 2025
  To profile hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in December 2024. 1,000 respondents were surveyed to explore the labor market. The post Audio, The Soundtrack Of The American Worker, Is The Ideal Platform For Reaching Hiring Decision Makers first appeared on Westwood One.
• Nielsen Spring 2025 Total U.S. AM/FM Radio Audiences Up +6%; Weekends Grow +9%
  September 16, 2025
  Network radio advertisers transact on Nielsen’s national audience service called “Nielsen Nationwide.” Nielsen has just released the Spring 2025 (April-May-June) Nationwide study of total listening in the United States. The post Nielsen Spring 2025 Total U.S. AM/FM Radio Audiences Up +6%; Weekends Grow +9% first appeared on Westwood One.
• New NFL Case Study: A Major Brand Generates A Massive Reach Of 23.8 Million Listeners On Westwood One
  September 15, 2025
  With the NFL season in full swing, a never-before conducted study has been released revealing the power of the NFL to drive stunning levels of reach for marketers. The post New NFL Case Study: A Major Brand Generates A Massive Reach Of 23.8 Million Listeners On Westwood One first appeared on Westwood One.
• Your Media Planning Questions Answered: The Audio Planning Guide From The Cumulus Media | Westwood One Audio Active Group®
  September 8, 2025
  In response to commonly asked media planning questions, the Cumulus Media | Westwood One Audio Active Group® developed the Audio Planning Guide. The data is sourced from Edison Research’s “Share of Ear” Report, Nielsen’s Nationwide, and Nielsen’s Media Impact, the media planning and optimization platform. The post Your Media Planning Questions Answered: The Audio Planning […]
• Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio
  September 2, 2025
  We’ve collected frequently heard media agency and marketer myths along with a just released August 2025 study from Advertiser Perceptions, the gold standard of advertiser/agency sentiment. Using data from research leaders Nielsen, LeadsRx, and Edison Research, we disprove eight of the biggest misperceptions brands hold about AM/FM radio. The post Perception Vs. Reality: Eight Things […]
• What Bradshaw & Bryant Of St. Cloud, Minnesota Can Teach Madison Avenue About How Advertising Really Works; The Secret: Be Known Before You’re Needed
  August 25, 2025
  To understand the magnitude of the brand Bradshaw & Bryant has built with long-term advertising on AM/FM radio, the Cumulus Media | Westwood One Audio Active Group® commissioned Quantilope to conduct a study of 120 consumers in the St. Cloud DMA in May 2025. The post What Bradshaw & Bryant Of St. Cloud, Minnesota Can […]
• Why Media Monitors’ Massive Market Expansion Of AM/FM Radio Ad Occurrence Measurement Is A Breakthrough For AM/FM Radio Performance In Media Mix Modeling
  August 18, 2025
  Last week, Media Monitors, the leading commercial ad occurrence measurement firm, made two historic announcements that will dramatically improve the quality of AM/FM radio ad deliveries needed for Media Mix Modeling and attribution measurement. The post Why Media Monitors’ Massive Market Expansion Of AM/FM Radio Ad Occurrence Measurement Is A Breakthrough For AM/FM Radio Performance […]
• Automotive “Share Of Ear”: Across Auto Brands, AM/FM Radio Represents 56% Of All In-Car Tuning And A Whopping 85% Share Of In-Car Ad-Supported Audio
  August 11, 2025
  For the third year, the Cumulus Media | Westwood One Audio Active Group® conducted a special auto brand analysis of Edison’s “Share of Ear,” the long running audio tracking study. The post Automotive “Share Of Ear”: Across Auto Brands, AM/FM Radio Represents 56% Of All In-Car Tuning And A Whopping 85% Share Of In-Car Ad-Supported […]