Insights

Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities. 

• Reach Future Stellantis Buyers On AM/FM Radio, The Medium Stellantis Drivers Listen To Most
  July 22, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to JD Power, the Stellantis brand has strong customer loyalty. Approximately 53% of Stellantis vehicle owners purchase another vehicle from the Stellantis brand portfolio when returning to the new-car market. This places Stellantis […]
• Xperi’s DTS AutoStage: Major Advancement In AM/FM Radio Ratings With Daily In-Car Audience Measurement From 6 Million Vehicles
  July 20, 2026
  Xperi’s DTS AutoStage is now reporting in-car AM/FM radio audiences in over 300 local U.S. markets from 6 million vehicles. In a first for the radio industry, the new data includes overnight ratings in all 300 markets. The post Xperi’s DTS AutoStage: Major Advancement In AM/FM Radio Ratings With Daily In-Car Audience Measurement From 6 […]
• Reach Future Dodge Buyers On AM/FM Radio, The Medium Dodge Drivers Listen To Most
  July 15, 2026
  Just released data from Edison’s “Share of Ear,” the gold standard audio time use study, reveals the most listened to audio platforms among Dodge drivers and competitive brands. The post Reach Future Dodge Buyers On AM/FM Radio, The Medium Dodge Drivers Listen To Most first appeared on Westwood One.
• Advertiser Perceptions: Podcast Advertising Discussion And Spending Intention Hit A Twelve-Year High Among Agencies And Marketers
  July 13, 2026
  In advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group® commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For the last twelve years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest Advertiser Perceptions study, […]
• Reach Future BMW Buyers On AM/FM Radio, The Medium BMW Drivers Listen To Most
  July 8, 2026
  Just released data from Edison’s “Share of Ear,” the gold standard audio time use study, reveals the most listened to audio platforms among BMW drivers and competitive brands. The post Reach Future BMW Buyers On AM/FM Radio, The Medium BMW Drivers Listen To Most first appeared on Westwood One.
• Nasal Congestion And Allergy Relief Brand Generates Strong Results With AM/FM Radio Campaign
  July 6, 2026
  A nasal congestion and allergy relief brand ran a major national AM/FM radio campaign in winter 2026. To measure the entire campaign, the Cumulus Media | Westwood Audio Active Group® retained Quantilope to conduct a brand effect study of these exposed and not exposed to the AM/FM radio campaign. 1,000 U.S. adults 35+ were surveyed […]
• Reach Future Tesla Buyers On AM/FM Radio, The Medium Tesla Drivers Listen To Most
  June 29, 2026
  To build an auto brand one must target current brand owners as well as those who drive the competition. S&P Mobility reports Tesla boasts an exceptional automotive brand loyalty rate of 61.1%, meaning over 6 in 10 owners return to the Tesla brand for their next vehicle purchase. This purchase loyalty outpaces long-established automakers such […]
• Reach Future Nissan Buyers On AM/FM Radio, The Medium Nissan Drivers Listen To Most
  June 24, 2026
  To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. Approximately 40% to 43% of current Nissan owners choose to purchase another Nissan when acquiring their next new vehicle. The post Reach Future Nissan Buyers On AM/FM Radio, The Medium Nissan Drivers Listen To […]
• Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2026 Report
  June 22, 2026
  Last week, the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2026 Report. The findings included insights on awareness of podcasts on Netflix and smart TVs, the latest on consumer preference for watchable podcasts, and more. The post Webinar Video: Cumulus Media And […]
• Four Months After Netflix’s Podcast Launch, 62% Of The Weekly Podcast Audience Are Aware That Netflix Now Has Podcasts; The Smart TV Podcast Audience Grows 19% According To Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2026 Report
  June 18, 2026
  For the sixteenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained Quantilope to conduct an in-depth study of 600 weekly podcast consumers April 21st – 27th, 2026. Since 2017, two studies have been conducted annually. The Spring 2026 report highlights trends from prior studies and examines topics such as platform preference, the […]