Podcast News & Insights
CUMULUS MEDIA Podcast
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Press Releases
Bleav Joins the Cumulus Podcast Network
Cumulus Podcast Network to Feature More Than 300 Bleav Sports Shows Bleav Will Host Podcasts Showcasing Athletes from Every American Professional and Major College Sports Team NEW YORK, NY – May 3, 2023 – Cumulus Media (NASDAQ: CMLS) today announced the Bleav network has joined the Cumulus Podcast Network.
Cumulus Media Launches Mark Levin’s Official Podcast Channel on YouTube
New Platform Offers Fresh Daily Content and Special Archives NEW YORK, NY – February 27, 2023 – Cumulus Media (NASDAQ: CMLS) today announced the launch of the legendary talk radio host Mark Levin’s official podcast channel on YouTube, @marklevinshow (https://www.youtube.com/@marklevinshow).
Cumulus Media Introduces Rich Valdés America at Night
All-New Live Radio Broadcast “RICH VALD’ES AMERICA AT NIGHT” Airs Weeknights from 10 p.m. to 1 a.m.
In the News
P&G partners with women’s podcast network
Procter & Gamble is partnering with global leadership platform Seneca Women on a women-led podcast network and app.
CES 2020: Does Being A ‘Legacy’ Media Company Help Or Hurt Innovation?
That was just one of the questions Westwood One President and Cumulus Media EVP/Marketing Suzanne Grimes answered last week at a special Consumer Electronics Show “Innovation Series Summit” hosted by Shelly Palmer.
PAT MCAFEE TO RECEIVE THE 2020 TONY BRUNO AWARD
The Tony Bruno Award was introduced in 2019 by Barrett Sports Media to recognize a national sports media personality who has expanded their profile and cut thru the noise by offering a unique, unfiltered, and authentic approach.
Insights
Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities.
- Over the last five years, the Cumulus Media | Westwood One Audio Active Group® has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors: Brand, creative, reach, recency, and targeting. The post Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact […]
- While local advertisers have a lot of different marketing options, a new analysis from Nielsen reveals that the most effective media plan consists of a base buy of AM/FM radio and digital solutions. The post How Advertising Works And Why AM/FM Radio And Digital Should Be Your Base Buy first appeared on Westwood One.
- A new Nielsen analysis reveals buying the same media plan as the prior year reaches 12% fewer consumers. Via Nielsen Media Impact, the media optimization and planning platform, Nielsen examined a frequently utilized media plan consisting of 65% linear TV, 10% CTV, and 25% digital. The post Nielsen: AM/FM Radio Elevates The Media Plan With […]
- Last week, Edison Research released their annual Infinite Dial study. When Edison Research started the Infinite Dial Study in 1998, the goal was to understand how Americans use emerging forms of audio and new media. or marketers, the most compelling aspect of the study highlighted podcast audiences. The post Head Snapper: Podcast 18-34 Reach Is […]
- In a never-before conducted study, Mediaprobe measured second-by-second electrodermal activity (EDA) and dial data on the response of respondents to pre-recorded AM/FM radio segments in various genres for the purpose of understanding overall strength of ad engagement, brand fit, and recall of the AM/FM radio ads. The post Mediaprobe Neuro Study Smashes The “Sight, Sound, […]
- Why are AM/FM radio and quick service restaurants made for each other? Most AM/FM radio ad impressions are generated by heavy QSR category users. The post Why AM/FM Radio And Quick Service Restaurants Are Made For Each Other first appeared on Westwood One.
- Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about – ad-supported audio. The post Edison’s “Share Of Ear” Q4 2023: Podcasts […]
- Nielsen’s just released Comparable Metrics from Q3 2023 reveals AM/FM radio continues to be America’s number one mass reach media. Among persons 18+, AM/FM radio out reaches social media, online video, TV/internet-connected devices, and TV. The post Nielsen: AM/FM Radio Expands Its Ratings Lead Over TV And Smashing AM/FM Radio’s Drive Time Myth first appeared […]
- Today’s business-to-business marketing environment is becoming increasingly competitive. With massive reach and multiple options to target valuable business decision makers, AM/FM radio and podcasts are the ideal platforms for the B2B category. The post AM/FM Radio And Podcasts Deliver Decision Makers For Business-To-Business Advertisers first appeared on Westwood One.
- This week on a webinar, Nielsen unveiled a bombshell study sure to catch the attention of political campaigns, media strategists, and political agencies. Nielsen matched a massive voter file to cross platform media use and found the early use of AM/FM radio generates significant voter reach growth, especially among undecided voters. The post New Nielsen […]